HealthCommentary

Exploring Human Potential

Is High Fructose Corn Syrup The Next Trans Fat?

Mike Magee In the world of Mad Men consumer advertising, first you name it, then you sell it.(1) OK, it’s a little more complicated than that. In naming a consumer product, you consider what that product might mean to the consumer and study what types of terms resonate. And when the product is launched, and […]

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