Comment about:  Google Closing in on Lifespan Health Planning
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January 12, 2008

A PHR With Value Built In

MyMedLab

The issue with the slow adoption of PHRs is that consumers quickly realize what they have purchased is really just an empty box, a bank account with no money in it.   They begin to understand that a place to store their data is not as important as the access to that data to begin with.  Most PHRs leave it to the consumer to gather their private information from less than cooperative providers.

A real Health 2.0 solution involves more than just a pretty box; it must contain valuable data regardless of what the consumer contributes.  It self-populates important data, then allow the consumer to expand it if they choose.

I am the founder and CEO of the 21st Century medical lab, MyMedLab.  Our mission has been to remove the barriers that consumers find when attempting to get more involved in their health.  We have seen first hand the frustration consumers encounter from a health care system that “protects” them from their own information.

In November, we released the latest version of our online portal providing consumers direct access to the same diagnostic lab tests once only available to doctors.  A simple consumer friendly process allows them to choose from a list of the 100 Most Common Tests as well as 20 Wellness Profiles based specifically on their age, sex and family history. 

Once they have chosen the appropriate test and purchased it online, they visit one of 2000 participating collection sites across the country at their convenience, without an appointment to have their samples drawn. 

Results, when complete, are reviewed by a physician in their home state and automatically uploaded into their own MyMedLab Personal Health Record (PHR).   From inside their private PHR, they can access detailed information about their results through the embedded links to the National Library of Medicine.  

For first time users, their initial results create the “baseline data” and allow them to track changes in their health over time.  Our testing becomes a valuable tool for not only those looking to find potential health problems early, but as a way for those with chronic disease like Diabetes and Heart Disease to get directly involved in their care. 

The MyMedLab PHR allows consumers to easily share this information, if they chose, with their family doctor by printing them out before they next appointment or faxing their results directly from inside their PHR. 

David Clymer, CEO
MyMedLab

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